Dislog Group takes full control of Venezia Ice in a strategic move
Dislog Group and the Bougrine family jointly announce the acquisition by Dislog Group of the entire Venezia Ice distribution network, the Venezia Ice & Bakery brands, and the MCDF food production and preparation plant.
A Strategic Move for Dislog Group
This acquisition marks a key milestone for Dislog Group, reinforcing its Business Unit Food and consolidating its position as an industrial leader in the food sector.
It also aligns with the group’s vision of being a major player in the “economy of life”, which includes the production and distribution of hygiene, food, and health products. With over 150 brands, both proprietary and partner, Dislog Group actively contributes to improving the daily lives of consumers in Morocco and Europe.
Venezia Ice: A Leading Brand in Ice Cream and Bakery
Founded in 1999, Venezia Ice has established itself as a key player in the restaurant and ice cream industry in Morocco. Inspired by the elegance and prestige of Venice, the brand has built its success on a unique balance of quality, innovation, and tradition.
The company offers a diverse range of ice creams, sorbets, pastries, viennoiseries, and artisanal breads, which have won over Moroccan consumers. In 2023, it had 45 stores, both company-owned and franchised, solidifying its growth and market presence.
A Smooth Transition in Management
Following this transaction, Sghir Bougrine, founder of Venezia Ice, stated:
« This partnership marks a natural evolution for Venezia Ice, which will benefit from Dislog Group’s expertise and support to strengthen its positioning, expand its product range, and continue its commitment to customers and employees. To ensure a smooth transition, I will personally oversee the management continuity in the coming years. »
Meanwhile, Moncef Belkhayat, CEO of Dislog Group, emphasized:
« This strategic acquisition strengthens our presence in the food industry and fully aligns with our external growth strategy. It will enable us to create synergies, optimize structural costs, and enhance our resilience. With this operation, Dislog Group affirms its key role in the economy of life, covering the food, hygiene, and health sectors. »
A Transaction Guided by Experts
The sellers were advised by Julien Leyrit, Financial Advisory Partner at Deloitte.
Dislog Group was legally advised by Hilmi Law Firm and fiscally supported by Hdid & Associés.
Dislog Group: A Rapidly Expanding Leader
Founded in 2005, Dislog Group is a diversified and integrated Moroccan industrial company. Initially a leader in FMCG, the group has recently expanded into the pharmaceutical sector and the plastic molding industry through CMB Plastique.
Dislog Group operates in three key high-growth sectors:
- Hygiene: Liquid detergents, multi-purpose and specialized cleaners, bleach, paper hygiene, baby diapers.
- Health: Pharmaceuticals in various forms (capsules, tablets, syrups), dermo-cosmetic products.
- Food: Chocolates, biscuits, confectionery, and organic food products (soups, sauces, juices).
Handling an annual logistics volume of 440,000 tons, Dislog Group manages 276,000 pallets for both inbound and outbound shipments. It employs 3,400 people and develops a portfolio of hundreds of brands that enhance the daily lives of households across Morocco and Europe.
A Transaction Pending Regulatory Approval
This acquisition is subject to approval from the relevant authorities, including the Competition Council, and the signing of final contracts by all involved parties.
With this move, Dislog Group continues to rise as a major player in the Moroccan food industry, while strengthening its commitment to sustainable and responsible growth.
